New ways
for new realities
I started House Strategy shortly after completing a decade-long leadership role at a global clinical and commercial organization. There, I watched work change for myself and for my clients. Meeting schedules became more punishing; inboxes and Teams messages more overwhelming; deadlines for impact more immediate.
The need for curiosity and creativity was through the roof. But the time for attention to it was dwindling.
I saw my clients in need of a new way of work. One that gave them focused time to build strategy together and the actionable blueprints and customer validation to rapidly realize it. That new way starts here.
House
RULES
At House we are equally fascinated with what people do (data) and why they do it (behavioral science). That curious mindset has helped us build a growing list of House Rules on the most effective ways to build brand growth, strong teams, and more valuable service to patients and professionals.
House Rule #2
As brand leaders, we hire smart people with deep experience and meaningful understandings of our customers. But when we need insight, we tend to forget to look inside first.
Durable, impactful strategy is founded in listening. It builds on what your team already knows, nimbly collecting ideas, hypotheses and experience. It validates and challenges that thinking with research and data. It convenes critical stakeholders to efficiently define key elements of strategy. And then builds a strategic blueprint with a bias for action and a focus on accountability.
The House Menu
1
Digital Marketing
and Strategy
Together, we'll go beyond lead metrics (like clicks and views) to explore truly accountable marketing. We'll co-create digital strategies built from customer challenges and extend them into modern marketing operations from 1:1 engagement to segmentation progression to dynamic, responsive customer experiences.
2
Brand Strategy and Content Development
In creative, productive exchanges, we'll uncover your product's authentic brand and true voice. Those will be brought to life with practical tools like messaging documents, brand maps, and AI content planning. They'll be experienced through the hallmark stories we prioritize and share.
3
Product and
Innovation Planning
When technology possibility and market change shift how organizations do business, House supports strategic planning, change management, and productization planning. From landscapes and SWOTs to prioritized actionable blueprints, we help teams realize their evolutionary goals.
4
Customer Research and Co-Creation
We bring the customer voice to critical questions about healthcare experience and brand engagement. Through primary and secondary research with patients, professionals, and payers, we discover actionable insights and speed the path to content and experience development built for adoption.
5
Team Development and Change
If team effectiveness is a challenge, we can also lay the foundation for Skyscraper Team development. One of our favorite analogies for this work is a rock tumbler. It symbolizes how teams can use collaboration and constructive friction to polish their approach, transforming everyday work into exceptional performance and experience
6
Thought Leadership Marketing
We are joyful writers and creators, happy to take your executive idea and build an unforgettable story, powerful presentation, or highly-rated podcast. Through interviews and co-creation sessions we can quickly create shareable content and tools, native to your platform of choice – even if that platform is an actual podium.