HOUSE STRATEGY CONSULTING SERVICES

Analysis of your brand's unique opportunity  in order to identify specific ways to evolve and meet growth goals. Strategic planning often includes elements like gap analysis, competitive context, brand exploration and blueprints for united action.

Together, we'll go beyond lead metrics (like clicks and views) to explore truly accountable marketing. We'll co-create digital strategies built from customer challenges and extending into modern marketing operations from 1:1 engagement to segmentation progression to dynamic, responsive customer experiences. 

If your organization has fallen behind on the use of efficiency-building technologies, like AI; relevance creating mar-tech tools, like CRM; team and talent evolution, modern customer engagement,  metrics and measurement of change, House Strategy can help you catch-up or leapfrog with action-oriented plans for right-sized innovation.

As organizations grow and markets change, it's easy to lose your true north, that incredibly  authentic story and value that are at the core of your brand. I help you uncover the most relevant brand for your customer within your competitive context and create the tools to unite both your messages and your brand's voice. This service can extend to thought leader or influencer training and enablement .

A customer journey is long and leads to a destination likely to have little to do with your brand. But when they make that important stop along the way to consider your service or treatment or ongoing support, we can make the micro-experience as smooth and confidence-earning as possible. Cxplorations take us into the world of the customer, understanding the frictions and key principles of behavioral science that can foster stronger customer understanding and clarity of focus on tactics and tools. These engagements can be extended to snap research featuring customer voices (audio) or customer interviews (guided video).

Managing a number of vendors? Reporting that varies in frequency, specificity and value? No idea what to say when your Commercial executive asks what impact marketing really had on Sales this year? House Strategies can help by understanding your organization's shared Commercial goals, creating unified measurement criteria that all vendors can contribute to, and setting specific progression goals for high-value segments. Note: this strategy program doesn't require a massive data integration. Instead it assigns an architecture to what measurement matters and how / when partners should report on them. 

Content maps take modern marketing to a new level by prioritizing key content by voice, medium and message that need to be created for the year to come. A unified picture of that map can include high level messages and brick-level deliverables to quickly align diverse resources and simplify regulatory and medical approvals. These engagements can be extended to conceptual or copy writing.

If there's one thing I am unquestionably great at, it's curating people's best ideas and sharing them back in a way that makes even my closest collaborator say "wow, we said that??" Featuring stories about human decision making, aggregation of relevant data and supporting research, powerful slides decks (with speakers notes and a video of the full voiced-over presentation), translation to white papers or social posts ... you will be ready to earn attention, challenge thinking, and give the industry a new perspective on how to get to next.