On The House Menu
At House Strategy, we excel in guiding healthcare, technology and B2B teams toward evolving capabilities, launching products, acquiring customers, and fostering loyalty. Our approach is firmly rooted in both behavioral science and customer-centric methodologies, ensuring that strategies are not only actionable but also accountable, integrating cutting-edge technologies for optimal impact.
The House Menu
1
Digital Marketing
and Strategy
Together, we'll go beyond lead metrics (like clicks and views) to explore truly accountable marketing. We'll co-create digital strategies built from customer challenges and extend them into modern marketing operations from 1:1 engagement to segmentation progression to dynamic, responsive customer experiences.
2
Brand Strategy and Content Development
In creative, productive exchanges, we'll uncover your product's authentic brand and true voice. Those will be brought to life with practical tools like messaging documents, brand maps, and AI content planning. They'll be experienced through the hallmark stories we prioritize and share.
3
Product and
Innovation Planning
When technology possibility and market change shift how organizations do business, House supports strategic planning, change management, and productization planning. From landscapes and SWOTs to prioritized actionable blueprints, we help teams realize their evolutionary goals.
4
Customer Research and Co-Creation
We bring the customer voice to critical questions about healthcare experience and brand engagement. Through primary and secondary research with patients, professionals, and payers, we discover actionable insights and speed the path to content and experience development built for adoption.
5
Team Development and Change
If team effectiveness is a challenge, we can also lay the foundation for Skyscraper Team development. One of our favorite analogies for this work is a rock tumbler. It symbolizes how teams can use collaboration and constructive friction to polish their approach, transforming everyday work into exceptional performance and experience
6
Thought Leadership Marketing
We are joyful writers and creators, happy to take your executive idea and build an unforgettable story, powerful presentation, or highly-rated podcast. Through interviews and co-creation sessions we can quickly create shareable content and tools, native to your platform of choice – even if that platform is an actual podium.
Examples of recent work
2024 was an exciting year for House Strategy. We had the opportunity to support clients in a range of programs from company-changing vision to customer-facing strategy. Every one was built on insight and focused on action. Here are a few highlights:
SMALL SHARE DISRUPTER
Completed brand development work with an interventional device set to bring a simplified product into an over-engineered space. Their streamlined solutions refine the approach to care and needed a story that went beyond the category-darling standards of performance to redefine value and even the meaning of innovation.
Work included:
Strategic blueprint
Full brand toolkit
Investor pitch tools
Field demonstrations
ACCOUNTABLE Cx BLUEPRINT
Worked with an innovative oncology company on an extended-release platform. Collaboratively built a full digital plan with internal and agency partners that force-ranked marketing ideas, sought to connect industry influencers, and delivered practical just-in-time digital content (triggered by behavior).
Work included:
Strategic blueprint
Commercially-accountable metrics
High velocity segmentation schema
NPI and 1:1 marketing strategy
AGENCY MODERNIZATION
Partnered with a leading independent communications group to innovate their value drivers
+ differentiate their products and services to fuel a next era of growth.
Work included:
Internal audit and SWOT
Competitive Index
Trend analysis
Board-level strategic plan
Phased action plan
Evolved GTM story
PRACTICE INSIGHT
Discovered key insights into changing HCP behavior in a fast-changing metabolic category. In primary research, determined the key factors that drive changes in care and tech adoption.
Work included:
Internal insight mining
Hypothesis workshop
Multi-level HCP recruit
Qualitative research
AI-partnered analyis
Insights presentation
RARE DISEASE RADAR
Worked with a rare disease innovator to improve digital experiences for HCPs, patients, and families. Focused on data-driven decisions and experience context.
Work included:
Competitive audit
SWOT analysis
Digital / OCX strategy
Accountable analytics
OCX content mapping
Social listening