ABOUT LEIGH HOUSEHOLDER, PRINCIPAL CONSULTANT

The Quick Introduction

I help leaders and teams do the part of their jobs they’re the most proud of — from blueprints for customer engagement to authentic brands that fuel unforgettable work to innovative transformations that help them thrive in wildly competitive spaces.

As an experienced marketing and commercial leader with deep experience on the service side of industry (consulting, marketing, sales organizations, technology and data), I’ve taken critical roles in developing blockbuster brands, identifying new markets and revenue streams, creating accountable innovation processes, and launching differentiated data platforms / AI tools.

Several years of integration in Clinical research helped me develop additional skills in trial recruiting / retention, equitable patient representation (diversity), and physician clinical engagement.

I’ve spoken on stages around the world, published books on behavioral science and healthcare trends, and been recognized as both one of my industry's most innovative people and an HBA Luminary.

All the details are below on the scroll.

DETAILS AFTER THE JUMP

What you really want to know

Please reach us at lh@housestrat.com if you want to ask more

What's Behind The Name House Strategy?

Would you bet on me? I would.

With a name like Householder you would think a lot of people would have called me House over the years. But really only my first boss in healthcare did. I assume it's because House could be considered a tough name for a woman to be known by, but I love House. You never bet against it. You can always order it and know you'll be getting the restaurant's easy-to-enjoy favorite. Once built, it's a place that adds order and structure to our lives.

After years of working for large agencies, commercial organizations and CROs, Leigh is finally in the House. I can't wait to work with you.

Who's On The Team?

I work independently, but not alone. I have mutual NDAs, trusted relationships, and mad respect with two other strategic consultants (both healthcare commercial leaders in their own right), leading creative directors who work across mediums to create unforgettable images and experiences, and several outstanding content creators, across the spectrum of conceptual ideas to segmented content mapping. We are also part of a larger creative network that includes writers, developers and analysts.

If your team’s needs extend beyond my best-ats, we can quickly form an efficient collaboration to deliver an extended integrated program, without the overhead of an agency or the need to manage multiple vendors.

What Else Is There To Know?

Because getting to know each other should always be a little fun, here are some quick facts about me:

My name is Leigh (pronounced Leah) Householder
I’ve been called “a voice for transformation in the healthcare marketing industry.”
I have jumped out of several perfectly good airplanes and know how to pack my own parachute
I love to tell stories that help people understand the humanity behind decision making. A few of my favorites all my people know by now are about cholera, hockey, and a pesky five-piece puzzle
I was once known as Advergirl
I met my wonderful husband on an airplane one morning, waiting out a ground delay at LGA
I've walked on The Great Wall in China, wandered the yokocho in Tokyo, found the best Indian food in Windsor, but still have not been talked into the river surfing in Munich. Terrifying.

Let's get into THE DETAILS

Leigh Householder, Principal Consultant, House Strategy

As an independent Strategic Consultant in Marketing and Commercial endeavors since 2023, I excel in guiding healthcare, technology and B2B companies and teams toward evolving capabilities, launching products, acquiring customers, and fostering loyalty. My approach is firmly rooted in both behavioral science and customer-centric methodologies, ensuring that strategies are not only actionable but also accountable, integrating cutting-edge technologies for optimal impact,

Before I built House Strategy, I served as EVP and Managing Director of Technology and Data Solutions at Syneos Health from 2020 to 2023. My tenure was marked by pioneering programs aimed at advancing technology adoption and driving omnichannel strategies. Through strategic alliances and internal innovation, I spearheaded initiatives that seamlessly integrated cutting-edge technologies into clinical endeavors, fostering confidence and accelerating strategic objectives.

I also previously served as the EVP of Innovation and Insight at Syneos Health Communications, playing a pivotal role in shaping the future of healthcare engagement and communications by identifying actionable trends and co-creating innovative programs. My focus on removing friction from customer experiences and leveraging behavioral science principles enhanced stakeholder engagement, fostering resilience and motivation within global teams. Through workshops and events, I empowered commercial and clinical teams to adapt to evolving stakeholder expectations, driving confidence in innovation.

I’m an author of Why We Resist, a pivotal take on specific ways healthcare communicators should understand behavioral science and editor-in-chief of thirteen years of the Syneos Health global trends reports.

Importantly. I’ve had to opportunity to work with people truly leading companies like yours in workshops, strategic planning, customer engagement and product launch. I attribute my approach and success to an idea a boss of mine captured better than I could: "people support what they help create." I live that by making sure stakeholders and customers feel heard, see their experience and ideas in the outcome, and know how to bring the strategy to life in their own work and lives. Strategy by edict is a risk; strategy by ownership is a shared commitment.

Connect with me on LinkedIn.

ABOUT LEIGH HOUSEHOLDER, PRINCIPAL CONSULTANT

The Quick Introduction

What you really want to know

Let's get into THE DETAILS

Leigh Householder, Principal Consultant, House Strategy

I knew within the very first weeks of the project that I would work with Leigh anytime, anywhere, doing anything—and she's an expert across so many business domains that that's not an exaggeration. I've never changed my mind.

Working with Leigh was among the luckiest experiences of my career. She has an ability to fashion fascinating stories out of even the most complicated material, yielding leading-leading-edge products, vivid experiences, and “wows” from everyone in her orbit.

STORIES AND IDEAS

ABOUT LEIGH HOUSEHOLDER, PRINCIPAL CONSULTANT

The Quick Introduction

What you really want to know

Let's get into THE DETAILS

Leigh Householder, Principal Consultant, House Strategy

I knew within the very first weeks of the project that I would work with Leigh anytime, anywhere, doing anything—and she's an expert across so many business domains that that's not an exaggeration. I've never changed my mind.

Working with Leigh was among the luckiest experiences of my career. She has an ability to fashion fascinating stories out of even the most complicated material, yielding leading-leading-edge products, vivid experiences, and “wows” from everyone in her orbit.

STORIES AND IDEAS

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