NEW QUESTIONS FOR NEXT

Questions Marketing and Brand Leaders Are Asking

You know that hint of an idea you have on how to create momentum and change? The one you occasionally capture notes on, keep open tabs for, and know would make a huge difference if only you had the resources and time to make it tangible and actionable. Something that really matters to the customer and will be meaningful for the company — that idea?

Those ideas are the challenges healthcare, B2B and technology companies bring to me. Whether they need to revisit and rethink a strategy, build an entirely new idea or perspective, or align around a specific blueprint for action and change, I work collaboratively with them to prioritize — and create— the best path forward.

Here's what those questions typically sound like:

Should I evolve my marketing strategy?

What brand tools will let us speak with one authentic voice shared across all media and content?

How can I catch up on digital strategy that has fallen behind on technology or customer expectation?

What is my brand today? What could it be?

Where does responsive, personal messaging fit? What are the right behaviors and content sequences?

Vision? Got it. But how do we best convey the importance of it in a brand / on a stage / etc?

What customer experience would my prospects, new users, or loyalists really value?

How do we evolve segment strategy to leverage data we have and prioritize future data needs?

How do I compare to competitors for product and attention? How have customer expectations changed?

What should my agency or consultancy prioritize in the vast range of new mar-tech?

Am I using the right metrics? Are our marketing dollars delivering on Commercial goals?